It’s official! We are incredibly proud to announce that we are the naming rights sponsor for the most exclusive ticket at the 2026 Ladbrokes Geelong Cup: The Lounge by Prestige Event Hire.

We aren’t just putting our name on it; we are designing and building a bespoke, luxury venue right on the track. Think premium styling, a private trackside beer garden, and an atmosphere you won’t find anywhere else. 

This year marks our fourth year as the predominant event supplier for the Geelong Cup. We have been on the ground at this event long enough to know what works, what does not, and what the crowd deserves. Every year we have come back with better structures, better furniture, better concepts, and a bigger vision for what the day can look and feel like.

This year, for the first time, we get to put all our eggs in one basket. The Lounge is the most premium experience on the track, and having our name on it is a real honour. It is the culmination of four years of showing up, learning the event, and quietly raising the bar each time. We are not just sponsoring the space, we are building it from the ground up.

With everything we have learned over the past four years at Geelong, we cannot wait to create something truly spectacular. October cannot come soon enough!